Art Director | Video & Photo

Here for it All is a campaign I concepted, developed, story-boarded and directed through final delivery of stills and video. The video aims to convey Macy’s as a resource that is available for you in the long and short term for everything you might need. The in-store pickup app had newly launched and we were excited to highlight it’s capabilities for our customer.

The message was that you can fill your home with everything you need at our store, your one stop shop. When life gives you lemons and you need to replace all of your dishes just hours before your dinner party, use the app! You can find everything you need and have it ready within an hour. Maybe you won’t have time to make that dish you originally planned to, but the quality of the dishes we have will hold your takeout beautifully. All products featured in were available for purchase at Macy’s through the app. Macy’s: Here for it All.

Creative Team: Christy Pitre, Emily Spadafora, Thomas Oh, Carlos Moore, Michael Faisca, Courtney Kimmey