Art Director | Photo & Video
James Allen is a leading online jewelry company with top quality, conflict-free diamonds. They have an extensive set of offerings including engagement, everyday, special occasion and personalized jewelry. We put together an e-comm shoot to capture a diverse group of models for the upcoming season.
Our photo and video shoot lasted three weeks and included both male and female models. We captured each piece in three separate views for photo: wide, cropped and editorial. We also captured videos of each piece on the models to show how it feels to be wearing the jewelry.
Because we captured everything on a neutral background, James Allen was able to maximize the use of their imagery. Designers clipped and collaged the images for email marketing. The social team did the same for gift guides and stories. They even used these images for discount and newsletter pop-ups on their site. There’s nothing better than getting so much out of one shoot and being able to satisfy every marketing channel’s needs!
Creative Team: Ben Lamberty, Takahiro Ogawa, Stella Brandt, Ronnie Peterson, Richard Cooley, Monica Cotto, Kallie Biersach, Laurel Wood
