Art Director | Photo, Jewelry & Watches

Over the past several years, I have partnered with teams of photographers and stylists at Macy’s to create content for catalog, web and social media. With an expansive lineup of offerings, I’ve been fortunate enough to be able to work in each of the 6 houses of business. With thousands of products to choose from, we aim to create an attention commanding composition with the advertising specific imagery. While keeping each vendor’s specifications and brand identities in mind, we create work that inspires customers to be a part of the magic and keep coming back for more.

Managing as many as 20 people on each project requires skills in effective communication, motivating the team and staying organized. Responsibilities include: on set and remote photo art direction, developing concepts, pulling swipe, developing a creative brief & shot list, leading a pre-pro, quality checking and directing retouching requests

Creative Team: Braden Istas, Christy Pitre, Jessica Davis, Genna Moss, Henry Chan, Sarah Smith, Matt Farrell, Candice Nelson, Carly Horvath, Lillian Torrado, Fabiola Ledesma, Dorota Ufnal, Emilia Fusco, Evan Mcgann, Rebecca Salzman, Danielle Zakian, Ilana Allegro, Hannah Bellon & many more.