Art Director | Photo

Esprit, the iconic American brand started in the 60’s, has recently invested in a revamp of their branding and bringing back the spirit of their original roots. “Esprit is colorful and lively, close to home and authentic – and characterized by the Californian way of life. Esprit is an attitude, not an age.”

The direction for this shoot was to create elevated e-comm images that carried on the colorful and lively spirit. Many of the brand’s products are unisex, so the models combined forces and featured them side by side. We played, jumped, laughed and twirled. We pumped up the music and captured all of that good energy the models were bringing to the table.

Creative Team: Jamie Frasca, Bryan Solarski, Rachel Gilman, Rochelle,